Privacy Policy
Africa Tailormade (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal information in accordance with the Protection of Personal Information Act, 4 of 2013 (“POPIA”).
This Privacy Policy explains how we collect, use, process, store and protect your personal information when you engage with us, including through our website and related services.
1. Information We Collect
We may collect and process the following types of information:
- Personal details (such as your name, email address, phone number)
- Travel preferences and enquiry details
- Information submitted via forms, newsletters or social media
- Information from third parties such as travel partners, agents or publicly available sources
- Website usage data (including cookies and analytics data)
We only collect information that is necessary for a lawful and specific purpose.
2. How We Use Your Information
We use your personal information to:
- Respond to enquiries and provide travel services
- Communicate relevant offers, itineraries or updates
- Improve our services, website and customer experience
- Conduct internal research, analytics and reporting
- Send marketing communications (only where you have consented or not opted out)
By submitting your information via our website, you consent to us processing your information for these purposes.
3. Sharing of Information
We do not sell, rent or trade your personal information.
We may share your information with:
- Trusted third-party service providers (e.g. travel partners, booking systems)
- Credit providers or service partners where required to fulfil your booking
- Regulatory or legal authorities where required by law
All third parties we work with are required to comply with POPIA and protect your information.
4. Data Security
We take reasonable and appropriate technical and organisational measures to protect your personal information from:
- Loss
- Misuse
- Unauthorised access
- Disclosure or alteration
Your information is stored on secure systems with appropriate safeguards.
5. Marketing & Communication
We may contact you via:
- Phone
- SMS
- Social media or digital advertising
You can opt out of marketing communications at any time by using the unsubscribe link or contacting us directly.
6. Cookies, Analytics & Advertising
Our website uses cookies and analytics tools (such as Google Analytics) to understand user behaviour and improve performance.
We may use:
- Remarketing tools
- Google Display Network advertising
- Demographic and interest reporting
These tools use first-party and third-party cookies to:
- Serve relevant ads
- Measure campaign performance
- Understand user interactions
You can manage or opt out of these features via your browser settings or Google Ads Settings.
We only use aggregated, non-personally identifiable data for analytics and reporting.
7. International Data Transfers
Your information may be transferred outside of South Africa where required to fulfil travel arrangements.
In such cases, we ensure that:
- The receiving party provides adequate data protection; or
- You have consented; or
- The transfer is necessary to perform a contract with you
8. Your Rights
You have the right to:
- Access your personal information
- Request correction or deletion
- Withdraw consent
- Object to processing for marketing purposes
To exercise these rights, please contact us using the details below.
9. Complaints
If you believe your information has been handled improperly, you may:
- Contact us directly so we can resolve the issue; or
- Lodge a complaint with the Information Regulator of South Africa
We will acknowledge and investigate all complaints as quickly as possible.
10. Updates to This Policy
We may update this Privacy Policy from time to time. Any changes will be published on this page.
11. Contact Us
If you have any questions or wish to opt out of communications, please contact:
Africa Tailormade
Email: contactus@africatailormade.com